In what appears to be a bid to accelerate the growth of its Kindle business, Amazon.com dropped the price of its 6″ Kindle 2 device to $299 today. This brings the Kindle’s price in line with devices from competitors such as the Sony; however, you won’t hear Amazon.com’s spokeperson talking about that in their statement describing the reasons for the price decrease:
“We’ve been able to increase the volume of Kindles we’re manufacturing and decrease the cost of doing so … whenever we are able to create cost efficiencies like this, we pass the savings along to our customers.”
Sure….because extracting less money from customers is what all companies try to do. Will this be enough to lure customers to the Kindle, despite the flagging economy? Only time will tell. [Amazon via Gizmodo]
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