CrunchGear is pointing its readers to an interesting new survey conducted by Catalyst Group. Bottom line: Sony better hurry up and dig the Amazon’s arrows out of its back before they become fatal. The key observations from the report note the Amazon Kindle device’s key strengths as:
- Clearer navigation – Users found the Kindle easier to navigate despite mentioning that they would rather have a touch screen interface
- Better shopping experience – Users found the Kindle’s shopping experience easier since it allowed them to download items directly onto the device without the need of a computer
- More aesthetically pleasing – Users found the Kindle more “sophisticated” and “elegant” looking
- Better tactile “feel” – Users commented that handling the Kindle felt more “natural” and “pleasing”
See the rest of the report here.
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