In an attempt to quell the outcry over Amazon.com’s deletion of illegal copies of “1984″ from their Kindles, CEO Jeff Bezos has taken to the Kindle discussion forum to offer a brief, if heartfelt, apology:
This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our “solution” to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.
With deep apology to our customers,
Jeff Bezos
Founder & CEO
Amazon.com
A nice gesture to be sure, but it still leaves many unresolved issues for customers. How will Amazon handle this type of situation in the future? What about other situations? If an organization wanted to suppress distribution of a book, will Amazon buckle? As the leader in the market, it’s Amazon’s duty and responsibility to tread carefully and answer these questions to the satisfaction of readers, authors, and publishers.
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