Sarah Rotman Epps and her team at Forrester have been awfully busy these days, this time whipping up another report on the rosy prospects for e-readers this Christmas:
Our holiday projections should be seen for what they are: An acknowledgement that 2009 has been and will be a year of breakout success for eReaders, tempered by realism that retailers, despite their best intentions, are still learning how to sell these products to curious but uninformed consumers.
The plethora of new devices and the trend of booksellers pursuing e-book device partners appears to be making the dream of electronic books a market reality. Forrester predicts US sales of e-reader devices to hit 3 million in 2009, up 50% from past predictions, with 30% of those sales occurring during the Christmas shopping season.
[via Forrester]
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