Tag Archive for 'forrester'

Forrester’s eReader Holiday Outlook 2009

Published on October 8, 2009 in Devices and Market Data. 0 Comments Tags: .

Sarah Rotman-Epps (Credit: Forrester)

Sarah Rotman Epps and her team at Forrester have been awfully busy these days, this time whipping up another report on the rosy prospects for e-readers this Christmas:

Our holiday projections should be seen for what they are: An acknowledgement that 2009 has been and will be a year of breakout success for eReaders, tempered by realism that retailers, despite their best intentions, are still learning how to sell these products to curious but uninformed consumers.

The plethora of new devices and the trend of booksellers pursuing e-book device partners appears to be making the dream of electronic books a market reality. Forrester predicts US sales of e-reader devices to hit 3 million in 2009, up 50% from past predictions, with 30% of those sales occurring during the Christmas shopping season.

[via Forrester]

Wanted: A $99 E-Reader

Published on September 3, 2009 in Devices and Market Data. 0 Comments Tags: , .

Forrester has published a new report titled “The eReader Price Squeeze” examining consumers’ willingness to pay for an e-reader. The results aren’t pretty:

New Forrester Report: The eReader Price SqueezeIt would appear that an global economic collapse has been enough to quell consumer’s normal gadget-hungry ways.

What we found was that the price points for how most consumers value eReaders is shockingly low–for most segments, between $50 and $99. (Currently, eReaders in the US are priced between $199 for the Sony Pocket Reader and $489 for the Kindle DX.)

Despite the price decreases for devices from Sony, and the addition of new lower-price competitors such as Cool-er, devices are still way too high. Does this mean we can expect to see more price decreases over the next couple of months as retailers prepare to battle for consumers’ Christmas dollars?