Forrester has published a new report titled “The eReader Price Squeeze” examining consumers’ willingness to pay for an e-reader. The results aren’t pretty:
It would appear that an global economic collapse has been enough to quell consumer’s normal gadget-hungry ways.
What we found was that the price points for how most consumers value eReaders is shockingly low–for most segments, between $50 and $99. (Currently, eReaders in the US are priced between $199 for the Sony Pocket Reader and $489 for the Kindle DX.)
Despite the price decreases for devices from Sony, and the addition of new lower-price competitors such as Cool-er, devices are still way too high. Does this mean we can expect to see more price decreases over the next couple of months as retailers prepare to battle for consumers’ Christmas dollars?